Slingshot logo in white

We visualise your identity

Perceived image

How do you wish to be seen? Branding gives people that first impression. No matter how old or how small your business in those initial few seconds customers will either be tuned in or turned off. We can make the cover of your story appealing and professional to your targeted audience. So allow us to engage your customers and elevate your brand.

Emotional Connection

We don't just seek to engage and add a level of professionalism to your brand but try to elicit a sense of your overall identity. To evoke the sort of emotions you hope to convey throughout your business. If that's trust, modern, sophisticated or just funny, we want your logo and branding designs to all incorporate the same values and add to the message of your business.

Lasting impression

The best brands are timeless. They might alter elements to stay in keeping with the times but a word, symbol or colour always stays constant and stays with us. There is also a great selection of local businesses from the surrounding areas that have set themselves apart and will always be identified through an element of their brand. A favourite is a sign that says 'TEETH.'

Ready to get started?

We are based in Aberdare and can visit you at your business location. We build brands around the surrounding areas of Merthyr Tydfil, RCT and Brecon.

Our Approach

We meet

Our discovery phase starts with you and your business. We ask a load of questions and listen to the story of where you’ve been to where you want to be.

We investigate

We want designs as unique as you are, so we engage your sector and try and find a way to help you step out from the crowd.  

We innovate

We then lock ourselves away and try and put ideas onto a page until we get sparks and ideas starting to form themselves on our page.

 

We draft

This is where the rubber starts to hit the road and thoughts and ideas come to life. From here you to step in and get us to hone in on the designs that strike a cord.

We finalise

Depending on your package this is where we feel you take charge of making sure you get the design you were hoping for, and we want to make it perfect.

We support

Once the final copy is handed over, we don’t stop there. We can provide you with different formats for your designs and hope to be seen as your graphics department going forward.

 

Need a website too?

Brands that stand tall

Why branding brings success

If you have spent much time at all in business, you fully understand the significance of branding. Establishing an identity for your business is one of the things that separates good entrepreneurs from the great ones. So, why should local small businesses care about brand or identity?

 

It’s because powerful branding improves recognition, generates new customers, inspires employees, and creates trust. 

The idea of branding tends to be a little vague, which is the reason why small businesses get it wrong or avoid everything all together. Nevertheless, influential brands can add infinite value to the company as a whole and must be deemed an urgent priority.

Remember that branding is more than a logo. It’s the thing that sticks to your potential clients or investors whenever they think of your small business. But, depending on your niche or industry, branding for small businesses comes down to 3 factors, and these include:

Customisation – It’s crucial to consumer loyalty. The clients like to feel special and appreciate the personalised experience. If customers have indeed used your service or product previously, they will expect such stipulations to be never forgotten.

Packaging – The logo of your business is just one thing, yet the way you decide to the package of your product must be meaningful. The product’s packaging is like the first impression you’ll make. You like it to be memorable and unambiguous.

Logo – Making the logo for your business must not be a matter that’s taken lightly. Your logo must be simple enough to remember yet sophisticated enough to represent your business best qualities.

Your brand is something that sets you apart from your competition. In addition to that, strong brand identity can help you bring your small business to nearly infinite. Once you have created a robust and reliable brand, you have done most of the grunt work and will let you watch your customers become a brand loyalist.

Frequently, small businesses assume that spending money to create a professional brand is wasting money, yet that’s not true. The reason behind it is that your logo is one of the crucial facets of brand identity. If your company boasts itself from using high-quality materials yet your logo shows off that there’s still lacking in the details, you’re sending a conflicting message to your clients or customers.

Your primary goal must be to view your brand strategy as a step toward achieving success in the market. Something that’s relevant and creative enough to get people talking, while still being sufficiently sophisticated and traditional to withstand the competition and other challenges that might come. You also like to create a unique identity that would communicate the values of your company and makes an emotional connection with the consumers so that they prefer to continue using your business. So, if you think branding won’t make a difference to your small business, better think twice and hire the best professionals in the field for you to get the perks of branding.