Experts in Search
Advice from Google
SEO South Wales
What is search engine optimisation and how does it effect Wales?
SEO is the method of promoting a website’s presence across the major search engines so that you can gain significantly more people visiting your site.
There are two primary methods for doing this ‘White hat’, and ‘Black hat’. We only provide white hat services to our customers, effectively giving Google and your visitors what they want. Be wary of using Black Hat tactics as the idea is to trick Google and the penalties for your website if they get caught are severe.
We specialise in Local SEO but take on national campaigns for both tourism and e-commerce. The biggest factor to consider with both community and UK based optimisation is competition. For example it’s harder to rank for plumbers in Cardiff than Pontypridd because of the numbers. However due to bigger budgets it can be harder in Brecon than Blackwood for certain sectors.
Knowledge. Research. Strategy.
We will ensure your site is technically up to scratch so that search engines can poke around and analyse your website and content without any issues.
We’ll dig into what words, terms and phrases your customers use and how often. Then we’ll take a look at how competitive those keywords are so we can make decisions on where we can make the most impact for you.
On Site SEO
We will improve the quantity and placement of the main keywords and phrases identified during our investigations.
Content and Media
We will help you get the content right on the site so that it matches the needs of search engines and users alike.
Off Site SEO
One of the most significant factors in ranking is the quality of links from other websites, so we’ll investigate what your competitors have and go further.
We are in the results business and will make sure you have access to reports showing the increase in both rankings and traffic.
Reporting12 month min
Essential3 month min
Link creation 5+
1 Yr Reporting
Pro2 month min
Full site re-write
1 Guest posting
Link creation 20+
1 Yr Reporting
Elements of Technical SEO
Mobile phone browsing has become key to rankings, so we want to make sure users have a great experience whatever device they use.
Speed is seen as vital for search engines because they know slow sites are not user-friendly. So we’ll help you to deliver speeds that Google are happy with.
Sitemaps are like the index of a book and tell search engines what your site contains and where.
We prefer websites that use a content management system because of the speed and efficiency of making all the changes necessary
It can do a number of things but one of those functions is to create redirects when pages or posts go missing or get deleted (404’s are bad).
Tells the Search engine software (bots), where they should and shouldn’t go.
Why are keywords important?
- ‘Web’ has approx 50k entries (title)
- ‘Web Design’ has approx 20k entries (phrase)
- ‘local web design’ has approx 30 entries (phrase)
- ‘get a web design quote’ has approx 10 entries (long-tail)
With this abridged information, we’d advise a new web designer looking to generate traffic to use a long-tail SEO strategy. As the top two keywords are incredibly hard to get for a new website and the third doesn’t offer enough rewards to justify the harder work.
It’s important to note that although keywords remain highly significant, Google is getting better at understanding what we mean. For example, if you search for a ’24 hour plumber’ Google now knows you could also mean ‘Emergency plumber’ so gives you both results.
It is also beginning to understand that an expert in cars isn’t the person that says ‘I’m a car expert’. Instead, it looks at your site and makes up its mind based upon explanations of things like exhausts, ignition and suspension.
Googles getting smarter
Elements of on-site SEO
Page titles and URLs
For those pages that are not ranking, we will make the necessary keyword changes to help Google, and appeal to users.
Meta tags and descriptions
These are the paragraphs that appear underneath the link to your website in search results, so we’ll make sure they’re informative.
Sites now get penalised for overuse of keywords, so it’s essential to have them correctly placed in headings, text and images.
How a user experiences your site is critical. Google tracks bounce rates because it wants to see how many people your site engages.
Content and Media
We are sure you are great at what you do, but it’s Google you have to convince. We can help you get the content you need to showcase your business but what the best medium and the way to pitch it changes from sector to sector. So for
Web pages and blog posts are your bread and butter however. We find that most small business owners are just to busy to write pages of content so just try to get away with the bare minimum. So we’ve started offering a content creation service so that you can spend your time doing what you do best.
We can also help with other useful content creation such as info graphics, photography and video. Please contact us to find out more.
Elements of off-site SEO
Google trusts some sites more than others. Google quantifies this trust on a score based domain authority system. So sites like BBC will get a trust ranking of 98, and a website with nothing on it at all will get zero.
One of most significant factors of trust has always been based on external sites pointing to you. What happened over recent years is that there is now a lot more emphasis on high-quality, and relevant domains.
We do extensive research to asses the sites that would be good to get a link from and what they might want in return. e.g. an article, info-graphic, testimonial. We use this as an opportunity to scout out the competition.
The information you need