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Experts in Search

Advice from Google

SEARCH ENGINE OPTIMISATION 

Increase your ranking to increase your traffic dramatically

WHAT IS SEARCH ENGINE OPTIMISATION (SEO)?

SEO is the method of promoting a website’s presence across the major search engines so that you can gain significantly more people visiting your site. 

There are two primary methods for doing this ‘White hat’, and ‘Black hat’. We only provide white hat services to our customers, effectively giving Google and your visitors what they want. Be wary of using Black Hat tactics as the idea is to trick Google and the penalties for your website if they get caught are severe.

We also specialise in Local SEO where we cover the areas of Aberdare, Merthyr and Brecon primarily.

 

Knowledge. Research. Strategy.

Technical SEO

We will ensure your site is technically up to scratch so that search engines can poke around and analyse your website and content without any issues. 

Keyword Research

We’ll dig into what words, terms and phrases your customers use and how often. Then we’ll take a look at how competitive those keywords are so we can make decisions on where we can make the most impact for you.

On Site SEO

We will improve the quantity and placement of the main keywords and phrases identified during our investigations.

Content and Media

We will help you get the content right on the site so that it matches the needs of search engines and users alike.

Off Site SEO

One of the most significant factors in ranking is the quality of links from other websites, so we’ll investigate what your competitors have and go further.

Data analysis

We are in the results business and will make sure you have access to reports showing the increase in both rankings and traffic.

Ready to get started?

We try and make everything as easy as possible and meet with businesses based in Merthyr, RCT and Brecon to answer any questions you may have.

Reporting

12 month min
£24.99
£ 12
48 Month
  • Data intergration
  • 50 Keywords
  • Account creation
  • Weekly Email
1/2 Price

Essential

3 month min
£ 99
99 Month
  • On-site SEO
  • 1 page/post
  • Link creation 5+
  • Monthly review
  • 1 Yr Reporting

Pro

2 month min
£ 299
99 Month
  • Full site re-write
  • On-site SEO
  • 3 Page/post
  • 1 Guest posting
  • Link creation 20+
  • Monthly review
  • 1 Yr Reporting
Elements of Technical SEO

Responsive

Mobile phone browsing has become key to rankings, so we want to make sure users have a great experience whatever device they use.

Performance

Speed is seen as vital for search engines because they know slow sites are not user-friendly. So we’ll help you to deliver speeds that Google are happy with.

Sitemaps

Sitemaps are like the index of a book and tell search engines what your site contains and where.

CMS

We prefer websites that use a content management system because of the speed and efficiency of making all the changes necessary

Htaccess

It can do a number of things but one of those functions is to create redirects when pages or posts go missing or get deleted (404’s are bad).

robots.txt

Tells the Search engine software (bots), where they should and shouldn’t go.

 

Why are keywords important?

Title words

Keywords used in your headers are single word keywords. These have the most significant quantity of searches, but because of that, it's tough to get on the top pages.

Content phrases

These are placed in the body text of your web pages and are often 2-3 word terms or phrases. They can still have a high volume of entries but are generally easier to rank for.

Long-tail keywords

This is what we call searches that resemble sentences and are pretty specific. The search volume is small, but it can be easy to rank for them.

Keyword example

A web designer has asked us to help her get traffic so we take a look at our monthly search data.

  •  ‘Web’ has approx 50k entries (title)
  • ‘Web Design’ has approx 20k entries (phrase)
  • ‘local web design’ has approx 30 entries (phrase)
  • ‘get a web design quote’ has approx 10 entries (long-tail)

With this abridged information, we’d advise a new web designer looking to generate traffic to use a long-tail SEO strategy. As the top two keywords are incredibly hard to get for a new website and the third doesn’t offer enough rewards to justify the harder work.

It’s important to note that although keywords remain highly significant, Google is getting better at understanding what we mean. For example, if you search for a ’24 hour plumber’ Google now knows you could also mean ‘Emergency plumber’ so gives you both results.

It is also beginning to understand that an expert in cars isn’t the person that says ‘I’m a car expert’. Instead, it looks at your site and makes up its mind based upon explanations of things like exhausts, ignition and suspension.

Semantic core

Googles getting smarter

Elements of on-site SEO

Page titles and URLs

For those pages that are not ranking, we will make the necessary keyword changes to help Google, and appeal to users.

Meta tags and descriptions

These are the paragraphs that appear underneath the link to your website in search results, so we’ll make sure they’re informative.

Keyword strategy

Sites now get penalised for overuse of keywords, so it’s essential to have them correctly placed in headings, text and images.

User journey

How a user experiences your site is critical. Google tracks bounce rates because it wants to see how many people your site engages.

Content and Media

We are sure you are great at what you do, but it’s Google you have to convince. We can help you get the content you need to showcase your business but what the best medium and the way to pitch it changes from sector to sector. So for 

Web pages and blog posts are your bread and butter however. We find that most small business owners are just to busy to write pages of content so just try to get away with the bare minimum. So we’ve started offering a content creation service so that you can spend your time doing what you do best.

We can also help with other useful content creation such as info graphics, photography and video. Please contact us to find out more.

Elements of off-site SEO

Domain authority

Google trusts some sites more than others. Google quantifies this trust on a score based domain authority system. So sites like BBC will get a trust ranking of 98, and a website with nothing on it at all will get zero.

Backlinks

One of most significant factors of trust has always been based on external sites pointing to you. What happened over recent years is that there is now a lot more emphasis on high-quality, and relevant domains.

Link research

We do extensive research to asses the sites that would be good to get a link from and what they might want in return. e.g. an article, info-graphic, testimonial. We use this as an opportunity to scout out the competition.

The information you need

 

Reporting and analysis

A monthly review

Either carried out in person or video, this is to give you feedback and answer any questions you might have.

Google Analytics

We don't just hand over a bunch of numbers that make no sense we try to show you the numbers you can associate with your goals

Webmaster tools/console

We’ll show you what keywords people used to click on your site, what areas your gaining visibility and what links you've accumulated.

Rankings

Most importantly of all, we give you access to an online portal that shows you your daily rankings, Moz domain score and tracks your websites journey.

SEO is a process and that requires trust

We would love the opportunity to win yours