Slingshot logo in white

Websites that work

The most important factor for any business website should be simply that it generates business. Looking good will help but it should never be the main thing. At Slingshot, we make sure your website delivers results, by continually asking what does your site need to achieve?

Do you need to be found on google? Does it need to answer the questions your current customers are asking? Do you need to attract people to a shop building? Or is the website your shop? Do you need to educate people about your services? Do you need to build a mailing list?

By going beyond design and asking the real questions help us to work through how your website can meet your business needs and give you a tangible return on investment (ROI). It could even be a game changer for your company. We have the skills and knowledge to make that happen, whether you’re just starting out or your old website just isn’t working as well as it should.

Web Design should pay for itself

Our web service process

Consultation

We believe in accessibility and accountability; that's why we work exclusively for local business in Aberdare and its neighbours.

Planning

We work with you to establish the right site for you and your ongoing and potential customers.

Design

Because we build bespoke websites we can guarentee that your site will reflect and enhance your brand

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USer Experience

We understand and monitor the user experience to ensure they find the information they want.

Security

Cyber security is big business and we want you to feel your site is safe so that you have peace of mind.

Control

If you want control of your website, we not only give you access but training too. It's your site after all.

Ready to get started?

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Slingshot logo draft

Strategy

This is what separates us from other web builders. We take the time to understand your business and the needs of your website rather than just putting another site on to the conveyor belt. We analyse your goal, look at your ideal audience and begin to establish the right set of key words to target. From here we look at the landscape and the competition and help to navigate a path to connect you with your potential audience.

Design

Design needs to go beyond aesthetics. I remember reading about a Web Designer who won a bunch of awards for his beautiful swirling website but soon went out of business because nobody could work out how to get to the contact page. We look at function before form and design according to the needs of the user and their experience. I think our body of work shows we then know how to get our sites looking the part.

Optimise

There are so many things that a website needs to be optimised for; a list that includes mobile, images, SEO and meta data. We make sure all the I's are dotted and T's crossed. Without these things either people won't find you or their browsing experience probably won't be what you want it to be.
This isn't magic just a good understanding of what's needed and the ability to work methodically with attention to detail

Understanding Your Business

When you establish a firms online presence and begin to expand your online empire you will want to reach as many people as you possibly can.  Here at Slingshot Digital Marketing, we use our own bespoke list of services to amplify and magnify that identity – within and without your industry or sector.

We are a valleys based business and understand the unique challenges to our communities. Whether you are located in RCT, Merthyr Tydfil, Caerphilly or Gwent. We’ve worked with High Street shops in places like Aberdare and Brecon as well as villages like Abercynon and Glynneath. So whervever you are or whatever your service we can help to increase your visibility.

Your Goals

Increase sales, establish trust, improve communication or build your brand? What is the most important goal for the online representation of your business? We’ll help you consider your ideal site visitor and plot their journey so they end up in the right place. Starting from the first few seconds they arrive to making sure they can reach out to you as quickly as possible.

An attractive website will not achieve your overall aspirations, we can help you set and achieve your marketing ambitions. If you aim for nothing you’ll hit it every time but if you have a target to hit we can help. We also know its important not to aim at everything because overreaching will leave potential customers unhappy and disinterested. 

So know your audience and pitch it to them. You might have some great images but if your product is highly technical then data, rather the pictures, should be your site’s hallmark. Then, present it in such a way that is ‘scimable’ (bullet points and specifications) as large paragraphs is not the best way to communicate that information.

So, measure online success, don’t just hope it’ll work out. We’ll help you benchmark where you start, collect daily data outputs from several outlets to make sure you know the changes and provide figures so you know your website is making a difference.

User Persona

Something we find incredibly helpful when building websites is creating and finding out your ideal or most common customer. What is important to them what aspects of the site do they want to they use and this is made up of a whole lot of charatistrics. This is built up with things like affluence education levels device preference hobbies purchasing habits. It’s very important to to build this profile so you can understand what payment methods they prefer how they show Trust days or times that are more accessible to them. This goes to inform many many aspects of the website from the from the marketing language being used to the keywords that need to be targeted.
A good example of this is a plumber who would have two different type of personas that they would build their website around. Firstly those that are desperately in need of an emergency repair. The landing pages for Ben need to have emergency 24/7 in big bold red banners with a very clear telephone number. The second persona is of somebody looking to replace there existing heating system and because of the money involved wanna make sure that you are trusted that you are an expert in your field and that you are reasonably priced. So these pages need to revolve around testimonials so that a user can build up trust and kind of have an understanding of how reasonable your rates are

ROI - Return on Investmant

Potential sales over 3-5 years  x  Value of each customer  –  Website  =  Estimated ROI

When you know how many people are looking for your kind of business a month and how many you think you can attract, multiply your value and multiply that by the amount by 3-5 years. So to work backwards, our most popular site costs £750 and we won’t build it if unless you have a chance to attract 10 people a month, which over 48 months is potentially 480 people. This is why we are so certain of our success.

It’s important to say that a good website with good SEO (Search engine optimisation) is often considered the best investment of any marketing strategy.  However, the initial upfront cost puts a lot of small businesses off. So lets look a bit deeper.

A website can cost anything from a free DIY ‘drag and drop’ site to a multi-million pound mega site, so it’s important to get the right ‘bang per buck’ as it were. Spend too much and it will be hard to ‘pay off’ and spend too little and it will never ‘take off’.  So you have to invest wisely to make sure that your phone doesn’t stop ringing and it’s more than just the bank that want to talk.

So how do you know how much to spend? The three main pieces of information here for me are:

How much is a new customer worth?

What is the demand for that product/service?

What is the competition like?

You have to do your sums for the first and we can help with the second two (though there are a few SEO tools out that may offer trial periods if you want to find answers yourself).

 

The most important thing when it comes to deciding what needs to go in to your website is :

What will make the website work?

What is the journey the website goes on?

What is the website is all about?

So, you need to embed this from that first section of your web page. What is the use of only thinking ‘what do they want to see?’  It has to be used. The website is all about those first 10 seconds, and users often won’t scroll down at all, so you need to focus on the effectiveness of the first section.

What is the user thinking? What do they want from the page? It has to be user led – the customer is what the website is all about. Is anything confusing?  Are they going to simply think, ‘I can get better information elsewhere’? When a customer presses the back button on a website, it can actually work against it because Google thinks that that website didn’t help them or is confusing and so they had to click back.  As a result, Google decides that the website  wasn’t very helpful and prevents users from making the same mistake again.

User Experience

So it’s important to try to entice them to scroll down. Once you have enticed them to stay longer than that first eight seconds it doesn’t just stop there.  The end goal is to obviously get a conversion – a new customer.  You want them to come to your site and do something,  read something, activate something or buy something.
Don’t let your website entice someone to use it without offering something. Hopefully your customer wants a product that you’re selling.  Do you want them to make just a purchase or a certain type of purchase?  Be specific about your goals. Maybe you just need contact.  Maybe you just need to make a lead. Maybe you need more than that – maybe an email address isn’t quite enough and you want more information.  Maybe you want to take them further on the journey so that they’re booking a date.  These are all different levels of information and throughout the process the customer is building trust and allowing you a greater insight into them personally.

Before you make that first call, 
it’s about tailoring the user journey you’re taking them on.  You’re bringing them closer to your goal and you’re educating them about your brand.

The new norm

Mobile First

A mоbіlе wеbsіtе shоuld bе соnsіdеrеd уоur fіrst stер іn dеvеlоріng а mоbіlе рrеsеnсе. This is vital as the vast majority of web browsing is now done on smartphones. From the start of 2018 Google puts a greater emphasis on mobile versions of your website over the desktop experience.

Ассеssіbіlіtу – А mоbіlе wеb site іs mаdе uр оf wеb раgеs whісh hаvе bееn sресіаllу fоrmаttеd tо lооk grеаt оn hаndhеld dеvісеs, lіkе tаblеts аnd smаrtрhоnеs. Тhіs іs ассеssеd thrоugh thе brоwsеr оn thе mоbіlе dеvісе аnd nееds mоbіlе dеvісеs tо hаvе аn Іntеrnеt соnnесtіоn. Also, mobile sites are designed to take advantage of special mobile-specific attributes like location-based mapping and click-to-call features.

Know Your Audience – How do you wish to serve your target market? Make sure you understand your customers’ needs so that you address them correctly. If you’re a restaurant owner, your customer probably wants to be able to find you while traveling on the road, find the nearest restaurant if you’re a series, make a reservation, see a menu, and see if there are any available coupons. Studies have proven Internet users favor mobile browsers for shopping and amusement. 

Visibility

Research

Keyword Research

With research, more is always better.

Maybe you are a shoe shop and you sell shoes and trainers.  Keyword research will show you that in your area there’s a hundred people who are searching for trainers and then a separate group of people searching for shoes online.  What’s better for your website?  It may be to target the word ‘trainers’ because you’re more likely to get people onto your website if you optimise for that keyword.
It may be that keyword research shows you that people in your area are searching for ‘Adidas trainers’.  If you know this, then you can make  changes to your website that make it easier for those customers to find you.  It’s like this for all elements of your website. The best way to do that is to look at keyword research. It not only helps you to work out what keywords are important, but also the way people search for those words for a service.  For example, if you’re a plumber, maybe you’re a plumber that offers  an ‘around the clock’ plumbing service. Google is getting better at this but what you’ll probably find is that people are not searching for ‘around the clock plumbing services’, they’re searching for ’emergency plumber’ or ’24/7 plumber’ so if you say on your website a hundred times ‘we offer an around the clock service’, that will not get you the same kind of results as ’emergency plumber 24/7 support’, so sometimes it’s not just the right keywords but the right phrases that help.
This is where the research comes in and this is why it’s important to do your homework and to understand, not just how you refer to your business, but how people search for the things that are linked to your business. Try and trust the results rather than relying upon your usual business terminology.

Competitor Analysis

Online competitors can often be very different to real world competitors, so physically there may be two or three stores or service providers close to your town, but when you go online there may be other online providers of that service or product that you’ll be competing with instead of those locally.  Also, sometimes the local service or product providers don’t have a web presence, which is great news if you’re trying to separate yourself from those other providers in your area.  This is why is it so important for a couple of reasons.  It is important because you need to know what works, so if somebody is doing really well you can see the kind of things that they tried to implement.  Also, have a look at areas where they are failing and you can do better.

You can also see the kind of links and the different ways that they get traffic, and maybe that gives you ideas into avenues you haven’t yet thought about before. Furthermore, with back-links, maybe there’s a directory or a product line that is linking to your competitors and helping their online presence.  It would be very easy to inform them that you also provide this service or distribute their product and ask for a back-link as well.

Therefore, it is important to see what other people are doing so that you can learn from their time, investments and experience. You can also learn from their mistakes or opportunities that they have missed. Have they done something technically wrong? Is there a mistake that they’ve made which, if you get right, will help you so that you should have an advantage over them?
Just like in every other area of marketing it’s not so much about beating your rivals, but learning from them and continuing to do so.  To see how the environment and culture change along with your sector.
Another important consideration when it comes to your online opposition is whether they are direct competitors or even competitors from a different area.  Maybe they are a different entity entirely.  For example, maybe they write a blog about your service.  Maybe they specialise in reviews.
So for example if your product was strawberry flavoured Marmite, maybe there are some businesses who are also selling strawberry flavoured Marmite, but maybe one of the top websites is a blog or a website based around a community that adores strawberry flavoured Marmite. Perhaps they write about it, talk about it, they take pictures of it and they share things about strawberry flavoured Marmite.  As a result, when people search for anything to do with strawberry flavoured Marmite they are a top site and are also an online competitor because you rank for the same keywords. It might be easy to dismiss these as they are not selling the product, but there’s a lot to learn. What kind of language do they use? What do they enjoy so much about strawberry flavoured Marmite?  How do other people respond?  What keywords are they ranking for?  Are there ways that you can work together?  Maybe there are ways that you can advertise.  

So how do you go about carrying out this kind of research ?  The first thing is obviously to google the things that you think will be your key words. Take a look at who ranks on the top page and where you rank as well.

You can take things a little bit further with some free tools that are available, but these are limited and often technical.

One suite of tools that we find very successful  charts the rankings across all keywords over a sustained period of time, so that you’re able to see who and what goes up and what comes down and you’re able to link that with changes that you or your competitors have made.

There are more specific tools which offer a vast array of technical details which we use to track and assess a range of data from referral websites to how much people are paying for ads or making from organic search, depending upon how much you need to learn from the real trend setters.

Data Collection

We gather a few different types of data:

 1.  We track your traffic the moment we start using ‘Google Analytics’, which helps us to, not only see how many people are using your site, but also which devices, what time of day, which pages they landed on and what pages they accessed while they were browsing.  This helps us see how your site is performing and you can gather an idea of who your online customers are and what’s important to them.

2. ‘Google Console’ tracks how people find your website and it analyses lots of different data sets that your website should hopefully contain. These are technical documents that help Google to assess the structure and information on your website so that Google knows how to effectively rank you. Google doesn’t hide the information that it wants to gather but it is in a language that isn’t accessible to all.

3. We offer our customers a free tool that allows them to see how their rankings are doing. We track keywords and allow you to see from day-to-day how effective those keywords are. Also, how effective the keywords in your opposition’s websites are. It also allows us to create targets going forward so that if you can see you are ranking in one particular area for one service but you are not quite within the top 4 for a different service in the area then we can bring balance to optimise the impact of your brand. Alternatively, in another area entirely, you may want to build your web presence and it allows us to analyse and build on your current status and assess what was helping you to reach different targets.

We are GDPR compliant and will help you navigate the dos and don’ts with your website.

Every design is bespoke

Why do you need a bespoke website?

Because every business is different, therefore every website should reflect that.

Maybe you want a similar service to others that have gone before you, but your customers will be different and may want different things.  A website should reflect the needs of your customer and that is an individual experience.  Therefore, although template websites will tick boxes, it will not fulfil the unique journey that your customers want travel  and that you will want to take them on.
Therefore, a tailored experience needs to be created and different questions need to be answered.  This is dependent upon your area, your competition, the makeup of your customers and your ideal customers.  It will depend on the kind of browsing that they do,  with which kind of devices that they do it and what you deem as successful results.
For some services, you may want an enquiry and other times you may want to sell. You need to be able to tailor a journey for your unique customers.  Your website needs to address those needs if you want your website to be successful.

A template website – by this I mean a website that is very generic where you just add your own photos and text – will tick boxes but it will only do that because it won’t ask the specific questions that you need and have the right solutions in the right places.
Therefore, it’s less likely to be and give you a return on your investment.  If someone wants to sell you a website and all they want is some text and some photos then you have to question how successful that website will be. If you want a successful website, the designers need to understand your business and the requirements of your users before they will even look at the content.

When you hire Slingshot to take care of your web design, SEO, ranking or logo design services you will receive a finished end product that is wholly original and one hundred percent unique. We do not duplicate our designs and we hold ourselves to the same high standards that we constantly inspire our customers. We don’t paint by numbers.

Functionality

Functionality is about what your website does. You’ve now decided what the customer journey is, but how do we make that happen?

This is about the nuts and the bolts, the building blocks, to assemble this architect’s plan. It’s about the right tools to complete the job. If it’s an e-commerce shop, you need a database of products, you need baskets, you need a checkout page and you need somewhere that you can process credit card details. Also because of this, you need breadcrumbs – you need a trail that people can follow so that, for example, they can go forward in to red boots and come back and then go try black boots or something. Alternatively, if your goal is to get leads -unique contact details- then you’ve got to find the best way to get those details and you need to decide how you want those details saved or stored. If you’re a shop you might want a 360 degree view of the place to entice people in and to give them an understanding of what’s behind the door. If you do art and craft, then maybe you want a gallery so that people have got a full range.  Maybe you need a portfolio to fully show off what you have to offer.  These are all different functions, all different parts to add to the complexity and the gravitas of your website.
The functionality isn’t just about the end user, it’s also about you and us, your digital marketers. You might need a way to go in and edit text or add images but you’re not proficient in coding or we might need to store data and analytics in order to understand how things are working.
In this case it’s not just about choosing what tools you need. There are different options for each of those tools as there is not one type of e-commerce engine but several.  There’s not one way to gather analytics but 30.  There’s not one content management service.  So, we can help you navigate through your options and pick the right tool for the job.  Our expertise will help to build your success, as we use our extensive experience to help you choose the functionality that uniquely supports your business.

FAQ

Most frequent questions and answers

A free website it’s not very likely to rank well for major keywords and that, generally speaking, is a deal breaker. People will often say to me that they need a website but I always ask them ‘why?’. Regularly customers say they need a good-looking website that will attract lots of traffic but again the question is ‘why?’. Firstly, aesthetics don’t equate to traffic – Google rankings  are generally the biggest factor. Secondly, traffic alone won’t help your business if it doesn’t do the right things. Although I think that some of those free websites can be aesthetically pleasing, they will always be below par in terms of functionality and optimization.

 

There are some cases where I would actually recommend a free website.  However, if all you need is an online business card to give people a telephone number to call for customers who are already looking for you, or a community group that just needs a place where it’s members know they can go to find the time of the next event, then why spend several hundreds of pounds if you already have a captive audience? The more you want your website to do, like attract new members, provide a login or discussion, then  it’s time to start looking at a professional website.

 

It can be hard to make a decision to spend money, and if you haven’t got it you definitely shouldn’t spend it, but don’t create a website that won’t bring in any business and will potentially harm your credibility, as websites are often used as a barometer to measure the quality and credibility of an organisation.

 

If all you need is a free business card website then I’d recommend one of the free builders out there -you’ll just need information to copy and paste and maybe an image or two. However, if it turns out the features you need are more specialised then you will need to spend money anyway.  If you are not sure how to proceed, then get in touch with us for some advice.

What does it mean? Is it needed? How important is it? Unfortunately, I see ‘SEO ready’ and ‘SEO optimized’ a lot now and what it means is always very soft and very vague. SEO stands for ‘search engine optimization’, meaning that your website is built with Google, Yahoo and Bing in mind with the aim that it ranks well. The problem is that it’s a very vague term. Although SEO is very complex, it is relatively easy to understand the basic concept. However, the complexity comes from the fluidity of the standards required – the goal posts are constantly shifting and can often mean very little. So SEO has become a buzz word – you are looking at a product that uses it as a feature, then look at the details because the term itself may not mean anything.

The services that we provide are not so much to ‘get you ready for SEO’ – instead to we build websites with the specific goal of ranking. We build websites designed to get results and that means SEO has to be one of the pillars that the website is built on, not just something that is done when tidying up the website.

Don’t believe the hype – unless you fully understand SEO and are ready to take it on, what is the point of having a website that is SEO ready? it needs to be either built for Google or not. SEO should be a foundational element to a website, not an afterthought, so what do we do? We aim, from the very beginning, to educate our customers about the value of good SEO and to make sure a website performs quickly. You can see how your website performed by using our page optimization link. We try and keep our code neat and tidy and presented in a way that, particularly, Google likes. We add ‘alt text’ to your images, we make sure that the content we write and your page names all enhance your ranking. We also offer offer post website SEO as a monthly service whereby we look to build links to your website that are high in value and relative to your industry. We develop content for your website that help build on your reputation.

We also track data to make sure you know how well the SEO of your site is working with your desired search terms, free for the first 6 months.

Performance makes users happy, so therefore it makes Google happy. If you page loads really slowly then Google isn’t going to rank you because it’s obviously not a great website. So if your page loads in three seconds but someone else’s loads in one then Google’s going to choose them first. You might have the best image and loads of content but if all that content slows your website down then no one’s ever going to see it. Therefore, performance is key – not just for the user but for the search engine as well. It’s important to dot the ‘Is and cross the Ts’ but the framework of your website should also work efficiently.

 Being visually impressive is important, but is the least important of these three. because what’s the point of having a beautiful website but no buttons to click on and a 10 second loading time? it’s good to have an aesthetically pleasing website but it has to function well first. It important to be visually impressive but only after you’ve ticked the other boxes first. Firstly, decide the journey. Next, build the framework that works.  Finally, try to make it look as good as possible – not the other way around. It’s no coincidence that the award-winning well designed beautiful websites never have that much traffic – never have that much click-through rate – never go on to be that successful. This is because they are pieces of art, not functional websites.  It is important to have a visually grabbing and pleasing website but not at the cost of the main reasons they exist.

It’s important to think differently, it’s important to think about form over function, but it should still be pleasing to look at.  When you consider that Facebook, Google and BBC are not going to win any Beauty Awards,  but they look pleasant and the functionality has a style of it’s own.  They are successful because they have that identity and that’s enough. This is where brands come in – having a memorable logo and a set of colours – working within that, creating symmetry and being selective about any additional images. Creating a look, a feel, a simplicity and a symmetry that works for your business or organisation.

Content & Media

A phrase often used about websites over the last four years is ‘content is King’. This is referring to Google’s desire for quality content.
As Google’s AI has improved due to heavy investment in using freelance quality assessors, they’re now interested in whether your website is actually helpful to their uses. It’s important for them to show results that reflect good quality experts in their field.
This means not just repeating the same keywords over and over again but showing good quality knowledge by adding a quantity and a quality of text that reassures Google that you are an expert in your field.
To show how far the algorithm has come they now assess the language of your website with the typical reading level of their individual users. So if your users are used to  reading low quality content that only uses two syllable words then that is the way you should write. Alternatively, if you are trying to appeal to a demographic that is very educated and reads broadsheets regularly then the text on your website needs to reflect that.
They are also able to analyse your ‘about us’ page to get a sense of your CV so they will take the key words, the certificates and the education level that you mention, any citations or recommendations from external sources.  They are able to analyse that information according to your field, so if you say that you’re a doctor but don’t say what medical degree you have, where from, how many years of experience or where your specialties lie and you just say ‘I like snowboarding and hanging out in pubs’ then Google will take a dim view of your site.
It’s important to understand the role of images and videos in your website as well. They be of very little value from a Google standpoint but obviously can be used to capture the imagination of site users. Bad or unrelated images will have a negative effect, so make them identifiable to your brand and don’t be afraid to take your own, though we do offer photography as part of our content package.
This also includes written content if you struggle or can’t find the time to write a recommended 1000 words per page.

Web Design Timeline

You set the pace, but we hope to finish your website within the month.

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Upon Completion

Which website is right for you?

-Standard 5 page

Our most common kind of site for a local business.  Our standard 5 page site similar to a traditional website.  It doesn’t have to follow the format,  but it is usually a homepage, an ‘about us’ page, a contact page and then a couple of pages that describe the service and the products that you offer in detail. We are not rigid when it comes to this format. This is just a standard website and whether it’s 4 pages or seven pages it doesn’t affect the price greatly.  The functionality remains the same throughout.  It is a standard site.
This produces good ‘bang for buck’ in terms of the content you can produce. Most users will understand the format. There are enough opportunities to explain yourself in great detail and we try to make the most of each of the 5 pages.  Your homepage will be made up of a summary of your best keywords and marketing language so that it gives gives you several paragraphs of content that will enable you to rank well.
We fully recommend an ‘about us’ because it is Google’s way of understanding your credentials, your qualifications and your experience. Google uses your ‘about us’ page a bit like a CV or resume,  so it is important to describe how much experience you’ve had, any qualifications  and perhaps some testimonials so that if Google are reviewing your page and your site, they’re able to get a good idea of your credibility.  Your products and services pages should be full of content and have a basic overview, much like your home page, but  should then lead into more specialized areas and subheadings.  This may involve just playing videos, photos and galleries and giving your potential customers a really good understanding of your business at a deeper level.  These are the pages for those that want to know more.  Your ‘contact us’ page could be as simple as a phone number and an email but we would recommend that, when given the opportunity, we customize this to suit your business.  Whether that is a 360 degree view of inside your store, an interactive map, a contact form (or several) based on the level of information you need to collect from your customers. Also, communicating what you’d like your  customers to be thinking about before they contact you.

The design of each one of these pages depends upon the kind of business that you operate.  It may be that you don’t have much and don’t need much of an ‘about’ page and you don’t need a CV because the products are for sale, not your services.   If all you require from a contact page is to display a phone number then then we won’t charge you for adding that page.  If you’re unsure which of the following websites to go for then this is the one for you.
Building sites from £500 (not including content).

-Landing page

Landing pages can either be an entire website or just a single part of a website, depending how you market your business, products and services. For some, their entire business is a landing page which simply asks a question or whether the user wants to download something. For example, they could download a brochure and the page could be a button for the download, or for a contact box for an email if they want to subscribe to a newsletter.  This is all that a website like this entails – the most basic kind of landing page you can get.  For some companies, this is the only thing that they and their customers want so why pay for the other end of the scale of landing pages – those that rely heavily on ‘[ay per click’ advertising like Google AdWords? Google AdWords asks you for a value of how much are willing to pay for each click on the advert.  It assesses the quality of your landing page compared to your advert.  If Google thinks that your landing page is quick, functional, answers questions, gets the right keywords and produces good results and responses (ie. your users click on something) then Google is much more likely to show that page even if you’re not paying the same amount as your competitors. If you are paying the same as competitors then it is simply a case of whoever has the best landing page.  Therefore, it is imperative for those that want to advertise to have a very effective landing page.  Depending upon what you want from it,  it’s important that it’s professional and  respectable.  What you want from it is important – once we know what the purpose of the landing page is, we can provide viable solutions and potentially add your advert or include the function that you require.  

 

-One page

 A one-page site is a long scrolling website where you can even scroll all the way from the top sentence to the bottom sentence. There are no other pages – you just click on links and they jump to different positions on the same page.  So it can be a good solution if you don’t need to communicate much information and you want your website to be as simple to use as possible, especially on a mobile phone or similar device.  One page websites certainly accomplish this, though they are not as successful in search engine optimization because of the way that they work.  Google tracks how you interact on a website, so if you stay on one page it assumes that you were not able to use all the pages on the site.  Therefore, it it becomes really hard fot the website to rank well and so a one-page websites become something of a luxury business card – a website where it does little more more than show your basic contact information, though it does so in a slick and fancy way. If you’re up against competition on Google pages then this site will be a major disadvantage so it is cost effective.  However, it does provide a simple scrolling user experience.

-Ecommerce page

e-commerce sites are where you’re looking to sell something directly from your website. This can be simply paying for subscription or a one-off fee to download something, or it can be a bit more complicated with a shopping basket and the ability to to talk about the company and  the services and the products you provide. It can also be an opportunity to communicate and who you are and a way to contact you. It’s important to think about the scale of the website you need your e-commerce site to be. If you are a local business you should consider whether you want want this site to become its own entity or just in addition to your local services. Traditionally, an e-commerce site was a database full of products with photos, descriptions, prices, discounts, the shopping basket and a checkout but what  and how we sell online is evolving so it’s important to think long and hard about how much you want to sell and the way that you want to receive payment.  We can advise from start to finish but it’s your business and it’s important that you do what you feel comfortable with.  Local companies that we have worked alongside have had the intention of providing the whole catalogue through their e-commerce site, but the catalogue changed so fast and the changes in prices so common that our advice is that local businesses that they should identify their  biggest ticket items and start there.  They can then increase or decrease their featured items depending upon their success.  You should also consider whether you need a basket or a log in to checkout.  There are so many options: credit card payments, PayPal and, our personal choice, which is stripe – whatever you decide, we are happy and able to provide.

-Tailored

Whether you need more pages, features or an integrated app we can deliver a unique solution that suits your business.

Customer Satisfaction

We pride ourselves on our customer service and believe that an unhappy customer is a job undone. The only way to remedy this? To never leave any of our customers less than delighted with our products.

When you hire our dedicated digital marketing team for any project you will receive nothing but the most professional, thorough and well thought out designs from our focused and expert operatives. The customer is at the heart of all that we do, and if you are not happy then neither are we. We promise to work with you to change any designs you do not like and we will always present you with options so you are never short of choice. If you feel our designs don’t suit you – no problem! We’ll draw up some more until we find something you simply can’t resist!